Dan LeBlanc

Dan LeBlanc

Dan LeBlanc is the CEO and co-founder of Daasity, a data and analytics company built for omnichannel brands. Daasity’s modular data platform gives brands a single and unified view of data, helping them uncover insights that int increase sales, optimize spending and cut costs. Prior to starting Daasity, LeBlanc used his expertise in improving analytics, operations and processes to help brands like ProFlowers and FTD make intelligent business decisions. 

What to Do With All That Holiday Shopper Data? 4 Tips for Brands

The good news for consumer brands this holiday shopping season? Economic concerns aren’t expected to slow down shoppers’ appetite for deals. According to the 2022 Deloitte Holiday Retail Survey, 74 percent of consumers say they’ll spend the same on the holidays as they did last year. The bad news? Holiday customers are among the lowest…

Grabbing the Holy Grail of Marketing: 1-to-1 Personalization With First- and Zero-Party Data

Five years ago, McKinsey published an article calling ad personalization at scale the “holy grail” of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinsey’s recommendations. But that was five years…

Understanding First- vs. Zero-Party Data and the Power of Owned Data

Facebook made its name in advertising from extensive customer tracking, immense third-party data aggregation, and a powerful algorithm that behaved as a magic money machine for e-commerce merchants. Many brands put money in, acquired tons of customers, and saw massive growth. Not anymore. Facebook helped launch thousands of brands, but it encouraged impersonal customer experiences…