Daniel Conners

Daniel Conners

Dan Conners is a vice president and principal at market research firm KS&R. Dan takes pride in his ability to solve complex problems and drive successful real-world outcomes through rigorous methodologies and impactful consultation. Since joining KS&R in 2012, Dan has primarily focused on the Retail, E-commerce, and Logistics industries. Within this ever-evolving space, he works closely with clients to plan and execute global initiatives in the areas of price optimization, new product development, segmentation, value proposition, brand health and messaging, and customer journey. Away from work, you can find Dan spending time outside with his wife and son – swimming at a park, exploring the local food scene at a festival, or enjoying a day at the golf course.

Price Fluctuations: The Digital Reimagining of Supply and Demand in Retail

Dynamic pricing has long been a part of the rideshare experience, sparking unhappy social media posts when “surge pricing” kicks in after a night out on the town or a major event. But while the immediate leap from fluctuating fares for a ride home to varying prices for your lunch might seem a stretch, it's…