The metaverse has — and will continue to — dramatically change the way retailers connect and experience the world. From blurring the lines between content and product to reshaping the landscape of the retail industry, the conversation around non-fungible tokens (NFTs) and virtual goods is already developing into a robust exchange between the economic, tech…
Dan Brewster
There are some brands that pave the way for innovation in e-commerce and inspire change through the industry as a whole. For years, Nike has been a market leader for rethinking direct-to-consumer (D-to-C) approaches — first by ditching Amazon.com and other major retailers, and more recently through its refurbished sneaker resale program. The brand's actions often dictate…
