Cynthia Price

Cynthia Price

Cynthia Price is the senior vice president of marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation, and events. She has been in the email marketing industry for over 10 years, and was previously VP of Marketing at Emma, an email service provider. She’s passionate about creating authentic communications and harnessing the power of email — the heart of the marketing mix.
AMP: Accelerating Goal Conversions With Just One Email 

Email has emerged as a growing channel for marketers to cultivate relationships with customers, build credibility and trust, and impact revenue. In fact, according to our 2021 State of Email report, over 90 percent of marketers say email is critical to the overall success of their company, and over 40 percent of companies intend to increase…