Cynthia Price

Cynthia Price

Cynthia Price is the senior vice president of marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation, and events. She has been in the email marketing industry for over 10 years, and was previously VP of Marketing at Emma, an email service provider. She’s passionate about creating authentic communications and harnessing the power of email — the heart of the marketing mix.

Marketing

Not All About Conversions: The New Era of Email KPIs

January 13, 2025 at 6:07 pm

Think about "The Matrix": would you rather take the blue pill, living comfortably in your limited reality, or the red pill, awakening to the true nature of your world? In the world of email marketing, this choice translates into how we view and measure our campaigns. Just as Neo chose to take the red pill,…

Marketing

AMP: Accelerating Goal Conversions With Just One Email

May 11, 2022 at 9:19 pm

Email has emerged as a growing channel for marketers to cultivate relationships with customers, build credibility and trust, and impact revenue. In fact, according to our 2021 State of Email report, over 90 percent of marketers say email is critical to the overall success of their company, and over 40 percent of companies intend to increase…