Cristy Garcia

Cristy Garcia

Named one of 19 most important marketing executives by Business Insider. Proactive, energetic, creative and analytical marketing leader and mentor with 15-plus years of global B-to-B marketing experience. Driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns. Leads by example; motivating manager and team player.

Why Tapping Into Publisher and Influencer Partnerships is Key for Retailers’ Success in 2022

The retail sector was hit especially hard by the pandemic, with restrictions minimizing in-person sales, supply chain disruptions impacting inventory, and the Great Resignation hitting the labor force. To stay competitive, retailers pivoted to alternative strategies that allowed them to continue to engage with consumers, and keep them coming back for more. An area that…