Craig Macdonald

Over the past three weeks, there's been a spate of discussion in the search engine marketplace about the reduced quality of Google's natural search results. The discussion has centered around two key issues:

For an online retailer, there's no greater accomplishment than being in the No. 1 spot on Google for a lucrative keyword or keyword phrase like "computer," "flights to Las Vegas" or "used cars." These listings can be worth tens of millions of dollars.