In part one of this two-part series, I shared the two main options for selling to or on Amazon.com, as well as walked readers through the benefits of Seller Fulfilled Prime and the steps to make it happen. Critical to all of these decisions and paths is an understanding of Amazon’s dominance. As a reminder,…
Craig Haynor
Amazon.com, it’s the force keeping brand manufacturers up at night. The online retail giant now accounts for over 49 percent of all U.S. e-commerce sales — a number that shows no signs of plateauing. Amazon’s e-commerce sales in the United States alone are expected to reach $258 billion this year, up nearly 30 percent from…