With nearly 10 years experience in the digital ecommerce space, I kicked off my career by developing and optimizing cutting-edge digital storefronts for some of the largest digitally-native brands on Shopify. Since working in the ecommerce industry, I have helped online retailers better serve their customers while providing a platform that is low-code and user friendly.
As co-founder and CEO of Pack, the platform for headless commerce trusted by direct-to-consumer (DTC) and omnichannel brands, I am directing new strategies for ecommerce brands, big and small, by developing a robust platform that is providing a unique customer experience while helping to remove the barriers to building a modern storefront. I’ve built sites for the likes of Kylie Cosmetics, UntuckIT, MVMT, and Thrive Causemetics as they became DTC powerhouses known for enjoyable, personalized shopping experiences.
Prior to co-founding Pack, I worked at a couple of different agencies around San Diego where I had the opportunity to work with very talented people who took me under their wing and showed me the ropes. My first gig in the ecommerce space landed me at BVAccel. I got to work with some of the largest brands in the ecommerce space and learned more than I would have ever imagined.
Throughout my career, I’ve always agreed with the notion that you can’t do services and products at once to create an amazing customer and user experience in software, which is why I guided my team in identifying and aligning on what we wanted at Pack. I am continuing to create a vision and driving my people to that vision — no matter how difficult it might be to get there.
