Corey Pierson

Corey Pierson

Corey Pierson is Co-Founder and CEO of Custora, the leader of advanced customer analytics for retail. Prior to Custora, Corey worked at IDEO and was Co-Founder of foodtrux.com. Corey received his BSE in Computer Science Engineering from the University of Pennsylvania and his MBA from the Wharton School at the University of Pennsylvania.

July 12, 2019 What D-to-C Brands Can Teach Legacy Retailers About Personalization and Data

Legacy brands carry legacies for a reason. They have the history, heritage and name recognition…

December 4, 2018 Michael Kors Meets Versace: Lessons for Retailers on Managing Multiple Brands (and Meeting the Needs of a Diverse Set of Customers)

In a bold, buzzed-about move at the end of September, American accessories giant Michael Kors…

August 30, 2018 Retail Marketers Put Data in the Driver's Seat for Personalization and Precision

We’re saying it: personalization is queen among today’s consumers. Just look at Spotify, which…