Cordes Owen

Cordes Owen

Cordes Owen is the Founder and CEO of Bake More Pies, an integrated marketing agency with digital DNA.

Behavioral Targeting: How to Target the Right People at the Right Time

Behavioral targeting is a marketing technique that helps you segment audiences based on their actions and activities — and not just by demographic parameters. This kind of data-driven targeting can help you create specific user profiles based on previously collected behavioral data. Marketers, like you, use behavioral targeting to increase engagement even as more and more online users…

Level Up the Context in Your Content for the Win

Context marketing incorporates timing and context into your content marketing strategy. You may be wondering what context marketing is in the first place. Context marketing is delivering the right content, to the right prospects, at the right times. It’s more or less all about the timing. Having context allows you to market your service or product…