Cliff Edwards

Cliff Edwards

Cliff Edwards is Director of Marketing & Communications at Searchmetrics.

Retailers Must Embrace Google’s Universal Search to Get on Page One

Getting onto Google’s first page for important search terms is a necessary goal for retail brands. However, it’s getting even harder as Google now shows fewer organic links on page one for retail searches. Instead of the traditional 10 blue links, Searchmetrics’ analysis of thousands of retail results on Google indicates the search engine now displays, on…