Chuck Fuller

Chuck Fuller

Chuck Fuller is a director of product management at Arity where he leads the development of unique insights and experiences for mobile application publishers. Over the past 15 years, Chuck has built mobile, analytics, and advertising solutions for both consumer and enterprise solutions. Most recently, he drove innovation for Snap, Inc. and Foursquare, and he’s also led product management at Microsoft, Tune, and Marchex. Chuck holds a BA from the University of North Carolina at Chapel Hill and an MBA from the University of Michigan.

January 18, 2023 Two-Thirds of Consumers Have Deleted an App Over Privacy Concerns. Here’s How to Avoid the Discard Pile

Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for…