Chris Wallace

Chris Wallace

Chris Wallace is the president and co-founder of InnerView, a marketing consulting firm that helps companies transfer their brand messages to their customer-facing employees and partners.
InnerView ensures the people who represent your brand have the tools and strategies to tell your company story confidently and consistently. Chris has nearly 20 years of sales, marketing, and corporate leadership experience. 

Telling the Same Story is a Key Differentiator for Your Brand

The digital era we live in gives consumers a world of choices. That means brands are competing for business more than ever before. Unfortunately, too many struggle to share their message in a way that makes them stand out as the clear best choice. At the same time, consumers are looking for more personalized experiences…

4 Internal Branding Strategies You Should Borrow From Williams-Sonoma and Wayfair

Within the past year, brands like Williams-Sonoma and Wayfair’s Perigold have introduced access to in-house design experts and 24/7 design concierges for customers who want to furnish their homes. According to a 2018 report from Alliance Data, 43 percent of millennials and baby boomers now expect retailers to offer these conveniences. As a result, more companies are using new technological…