Digital tools are disrupting today’s business environment and require significant changes in operations, communications and selling. The growing number of sales channels, the abundance of product options and the emergence of mass personalization have increased consumers’ expectations and price sensitivity, leading to less brand loyalty than in the past — and it’s about to get…
Christophe Marcant
Retailers face an intensely competitive marketplace with unprecedented challenges and opportunities. With the emergence of a greater variety of retail channels, an abundance of product options and easy online price comparisons, consumers now demand greater service and lower prices. The ability to ensure that the right product is available at the right place and at the right time is absolutely critical, and merchants that can act more quickly tend to come out on top.