Christie Hartbarger

Christie Hartbarger

With over 20 years in media and tech, Christie has built revenue engines, scaled teams, and driven growth from the early days of online video to today’s SaaS platforms. As CRO at Measure Protocol, she helps global brands and publishers unlock clarity through zero-party consumer data, turning complex behavior into sharper strategies and smarter growth.

Previously, Christie spent six years at Strategy Source as a recruiter and coach, combining her passion for mentoring with talent development. She also serves on the Media Advisory Board for Sandy Hook Promise and mentors with CIMA and Women in Research.

Marketing

Generational Differences Mean Retailers Must Adapt Their Approach This Holiday Season

October 21, 2025 at 3:41 pm

In the same way that retailers wouldn't only stock size 8.5 sneakers — even though that's the average adult American woman's shoe size — they can't take a one-size-fits-all approach to key sales events either. Similarly, they can't try to fit their entire audience into one pigeonhole, nor can they afford to rely on out-of-date shopper…