Christian Jones

Christian Jones

As head of Hawthorne’s Marketing department, Christian manages marketing and new business initiatives to drive revenue and growth for Hawthorne. Christian partners with the leadership team to formulate brand strategy, messaging and strategic planning to ensure Hawthorne is well-positioned in a constantly shifting media landscape.

Marketing

The Great Consumer Reset

March 14, 2022 at 6:16 pm

2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us. The machinery of consumerism is in disrepair: supply chains are broken, prices are rising on household goods and other items thanks to inflation, the U.S. Postal…