Chris Hosmer

Chris Hosmer

Chris Hosmer, Managing Principal, Experience and Innovation Consulting, EPAM Systems, Inc.

Chris Hosmer leads EPAM’s Innovation practice on the West Coast. With more than 20 years of applied experience in strategic design and technology consulting spanning North America, Europe and Asia, Chris drives client growth by bridging customer experience, product strategy and commercial innovation. He came to EPAM through his previous work with Continuum Innovation, where he managed its Asia Pacific region based out of Shanghai, China.

Chris has particular expertise in innovating for emerging markets, advanced users in a new product category or undefined customer segments. His team’s work is built on a practice of deeply understanding today’s customers and their needs tomorrow.

Marketing, Customer Retention

Re-Examining Customer Loyalty: Why Loyalty Must Be Bidirectional

June 2, 2025 at 3:43 pm

It’s no secret that today’s consumers crave experiences, interactions and benefits beyond cookie-cutter promotional emails that use their first names. Retailers recognize this desire from customers and so continue collecting their data to create improved membership programs and personalized experiences. Nevertheless, customers remain unsatisfied. Why? Consumers believe loyalty flows in only one direction, from the…