Chris Hicken

Over the last few years, we've conducted hundreds of thousands of user testing sessions documenting the frustration consumers face while navigating e-commerce stores. Through our research, we've found that there are three main reasons shoppers abandon their carts: difficulty with checkout process; shipping surprises; and lack of trust in a secure transaction. We've also found a number of ways to counteract these reasons to help ease consumers through the checkout process and, most importantly, to boost your bottom line.