Chris Costello

Chris Costello

Chris Costello is senior director of marketing research for Kenshoo, a global leader in marketing technology. Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels and generates over $350 billion in annualized revenue for the world’s top brands. Chris can be reached at chris.costello@kenshoo.com.
The Short- and Medium-Term Impact of COVID-19 on Digital Marketing

By now, we know the overall impact of COVID-19 in the first quarter of 2020 on some of the larger players in the digital advertising ecosystem was not as bad as initially feared. This is broadly consistent with what Kenshoo saw in its quarterly reporting on the state of online advertising as well. However, it…

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