Cheryl Sullivan

Cheryl Sullivan

Cheryl Sullivan is President of DemandTec by Acoustic, a marketing solutions platform purpose-built for the modern marketing workflow.

Holiday Prep: Now is the Time to Enhance Your Online Pricing and Promotions

The all-important holiday season is always a time of intense focus for retailers, but this year it should command more strategic attention than ever. With the added chaos created by the pandemic, all kinds of unprecedented uncertainties loom over the 2020 holidays. Now is the time for retailers to take a fresh and strategic look…

Navigating Stormy Waters: Science-Based Pricing Proves Critical

The already chaotic world of retail has been shaken to its very core in the recent COVID-19 pandemic. Demand is surging for grocers, but not in the same categories and items as in the past. Shoppers are leveraging online apps and buy-online-pick-up-in-store options at unprecedented speeds as the training wheels come off omnichannel adoption once…

Know What Your Shoppers Want: A Road Map for the Right AI-Driven Pricing and Promotions

Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core…

6 Pricing and Promotion Tips to Capture Last-Minute Holiday Shoppers

With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season — but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window.  How can retailers craft engaging, relevant pricing and promotions…

Pricing, Promotions and Personalization: Some (Surprising) Insights From Global Shoppers

Following two groundbreaking studies in 2017 that surveyed consumers in the U.S., U.K., France, Germany and Brazil, Revionics decided to delve more deeply into shoppers’ preferences and attitudes around promotions and personalized pricing. The earlier research had produced some pretty riveting results: not only do shoppers feel accepting of frequent price updates as long as…

4 Pricing Strategies to Help You Beat Amazon This Holiday Season

With the holiday season upon us, it figures to be a busy time for retailers. According to the National Retail Federation's (NRF) October Consumer Survey, consumers spend this holiday season 3.6 percent to 4 percent more than last year, or $678.75 billion to $682 billion. Furthermore, 59 percent of shopping will be done online, the…

Breaking Down Retail Myths: What Shoppers Really Think of Your Pricing Strategy

The balance of power has shifted dramatically away from retailers and firmly to shoppers in recent years, and retail pundits are abuzz with predictions, prognostications and prescriptions for anxious retailers: Focus on in-store experience! Keep prices consistent across all channels! Match competitors’ prices instantly or risk losing your customers! Beware of relying on automated algorithms…

How to Create a Modern Markdown Strategy

With the many challenges fashion retailers must contend with today — fast or even instant fashion, the proliferation of discounters, and Amazon.com's growing apparel footprint — it’s more imperative than ever that you execute an optimized markdown strategy. Trends change at the pace of social media, and even your most well-planned assortments are susceptible to…