Cheryl Sullivan

Cheryl Sullivan

Cheryl Sullivan is the chief marketing and strategy officer for Revionics.

Pricing, Promotions and Personalization: Some (Surprising) Insights From Global Shoppers

Following two groundbreaking studies in 2017 that surveyed consumers in the U.S., U.K., France, Germany and Brazil, Revionics decided to delve more deeply into shoppers’ preferences and attitudes around promotions and personalized pricing. The earlier research had produced some pretty riveting results: not only do shoppers feel accepting of frequent price updates as long as…

4 Pricing Strategies to Help You Beat Amazon This Holiday Season

With the holiday season upon us, it figures to be a busy time for retailers. According to the National Retail Federation's (NRF) October Consumer Survey, consumers spend this holiday season 3.6 percent to 4 percent more than last year, or $678.75 billion to $682 billion. Furthermore, 59 percent of shopping will be done online, the…

Breaking Down Retail Myths: What Shoppers Really Think of Your Pricing Strategy

The balance of power has shifted dramatically away from retailers and firmly to shoppers in recent years, and retail pundits are abuzz with predictions, prognostications and prescriptions for anxious retailers: Focus on in-store experience! Keep prices consistent across all channels! Match competitors’ prices instantly or risk losing your customers! Beware of relying on automated algorithms…

How to Create a Modern Markdown Strategy

With the many challenges fashion retailers must contend with today — fast or even instant fashion, the proliferation of discounters, and Amazon.com's growing apparel footprint — it’s more imperative than ever that you execute an optimized markdown strategy. Trends change at the pace of social media, and even your most well-planned assortments are susceptible to…