Cheryl Sullivan

Let’s face it, the world of retail promotions is often a shoot-first, aim-later environment, where merchants either just repeat last year’s promotions or randomly toss out desperate offers driven by trade fund incentives or competitors’ current offers. However, in an unprecedented retail environment where shopper behaviors and preferences bear no resemblance to those of past…

Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core…

With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season — but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window.  How can retailers craft engaging, relevant pricing and promotions…

Following two groundbreaking studies in 2017 that surveyed consumers in the U.S., U.K., France, Germany and Brazil, Revionics decided to delve more deeply into shoppers’ preferences and attitudes around promotions and personalized pricing. The earlier research had produced some pretty riveting results: not only do shoppers feel accepting of frequent price updates as long as…

With the holiday season upon us, it figures to be a busy time for retailers. According to the National Retail Federation's (NRF) October Consumer Survey, consumers spend this holiday season 3.6 percent to 4 percent more than last year, or $678.75 billion to $682 billion. Furthermore, 59 percent of shopping will be done online, the…

The balance of power has shifted dramatically away from retailers and firmly to shoppers in recent years, and retail pundits are abuzz with predictions, prognostications and prescriptions for anxious retailers: Focus on in-store experience! Keep prices consistent across all channels! Match competitors’ prices instantly or risk losing your customers! Beware of relying on automated algorithms…

With the many challenges fashion retailers must contend with today — fast or even instant fashion, the proliferation of discounters, and Amazon.com's growing apparel footprint — it’s more imperative than ever that you execute an optimized markdown strategy. Trends change at the pace of social media, and even your most well-planned assortments are susceptible to…