Charlotte Pratt

Charlotte Pratt

Charlotte Pratt leads global marketing at Hologenix, a materials science company dedicated to developing products that amplify human potential. CELLIANT®, its flagship technology, is an infrared ingredient brand that enhances textile-based products with health and wellness benefits across performance, recovery, and sleep.

Marketing

Strategies for Marketing Teams to Maximize Their Ingredient-Retail Brand Partnership

May 3, 2022 at 7:23 pm

If you work in marketing or product development, incorporating an ingredient brand into your offerings might be a desirable consideration for an innovative retail brand partnership. After all, they provide an unmatched opportunity when it comes to differentiating your product, reaching previously untapped consumers, and accessing resources you might not have. That’s because a great…