Casey Willard

Casey Willard

Casey Willard is Chief Analytics Officer at Alter Agents (www.alteragents.com) where he oversees the company’s analytics department, elevating methodologies and best practices to help fulfill innovation initiatives and support ongoing growth. Prior to joining Alter Agents, Willard led analytics teams at consumer insights and research firms, such as Hypothesis Group, Bastion Insights, The Modellers, Hall & Partners and Millward Brown (now Kantar).
Want to Understand Shopper Decisions? Context is the Key

Did you know that shoppers, on average, consult approximately 18 sources of information before making a purchase? This number varies by product category, but this reality is indicative of the type of environment in which shoppers now operate. Consumers are highly knowledgeable about their choices and have come to expect ongoing innovation in the marketplace.…