Casey Gannon

Casey Gannon

Casey Gannon is vice president of marketing at Shopgate, a mobile commerce platform.

5 Power Plays to Meet the Demands of Today’s Omnichannel Consumers

In this new retail reality, most consumers are on an indefinite power play. If we think about it in hockey terms, modern shoppers now have the advantage over many retailers simply because of their need for immediate gratification. Consumers want the products they want, and they want to dictate exactly how, when and where they…

How to Retain Your Holiday Customers in the New Year and Beyond

Retailers, it’s time to give yourselves a pat on the back because the holiday season is over and you’ve successfully optimized your mobile strategy. Your brand increased sales, executed a strong holiday campaign, and won the shopping carts of consumers everywhere. But now that you have these new customers, how do you retain them after…

School is in Session, But is Your Mobile App Making the Grade?

As the summer winds down and parents start preparing their kids for the new school year, retailers are looking for the best ways to give their customers the most convenient and seamless back-to-school (BTS) shopping experiences. While we know that in-store and online continue to be key retail channels, we also know that mobile shoppers…