Caroline Petersen

Caroline Petersen

Caroline Petersen is the founder and chief design officer of Gallery Design Studio, a New York City-based design consultancy specializing in B2B AI-driven software companies. Recently, she founded eShelf, a creative operations SaaS platform revolutionizing agency profitability. eShelf is a 24/7 self-service portal automating file management, time tracking, and project management, while offering holistic 360 reporting. With eight years of experience in the global tech sector, Caroline is an expert in design, business, and technology.

Marketing, Merchandising

The Power of Visual Content in Driving Sales: How Visual Content Significantly Impacts Sales and Conversion Rates

August 17, 2023 at 9:08 pm

Studies show that 90 percent of the information processed by the human brain is visual. What's more, the brain processes visual images 60,000 times faster than written messages. As the data shows, the human brain is drawn to pictures. With that in mind, it's no wonder that content creators who feature visual content increase traffic…