Brittany Berg

Brittany Berg

Brittany Berg is the director of product strategy for Oracle’s AI capabilities and enterprise platform in the Retail practice at Oracle and author of Style & Statistics: The Art of Retail Analytics. I focus on retailers’ strategic problems and challenges they face in an evolving industry. My role allows me to apply my knowledge of advanced analytics to solve the most pressing issues and position Oracle’s customers for success.

I bring to my team a decade of experience in the retail industry, and a fresh millennial perspective on the customer and user experience. Prior to joining the technology space, I spent 10 years in the retail industry specializing in merchandising and digital transformation.

6 Tips to Help Retailers Mitigate Inflationary Times

With the lingering effect of inflation, consumers are facing new woes and worries that are reflected in their spending and shopping habits. These inflationary pressures will continue to impact shoppers’ habits, and retailers must adapt quickly to ensure they don't miss out on the next decade of growth and profit potential. Recent consumer research tells…