Bridget Perry

Bridget Perry

Bridget spent the past 20 years leading marketing at established and early-stage technology companies. Bridget led Adobe’s commercial marketing through its transition to SaaS and launch of a digital experience platform. Most recently, Bridget led Adobe’s marketing across EMEA. Bridget also held leadership roles at Microsoft across enterprise marketing, partnerships and sales. Bridget got her start in technology at a digital agency, incubating early-stage ventures and helping established brands adopt digital. Bridget holds a BA from Boston College and an MBA from Yale School of Management. Outside of work, Bridget loves spending time with her family and outdoors — running, skiing, hiking, biking and paddling.

Digital Differentiation in a Holiday Shopping Season Like No Other

This shopping season will be like no other — and it will make or break retailers based on their digital capabilities. Brands that previously relied on brick-and-mortar stores with digital as a complementary channel will see a continued sales slump, while brands that have pivoted quickly to put digital as the front and center of…