Brian Mulderrig

Brian Mulderrig

Brian Mulderrig, Senior Vice President, ViralGains
Brian Mulderrig is the senior vice president at ViralGains, a marketing platform that enables brands and agencies to discover, understand and nurture customers by leveraging the power of zero-party data in ads through creative interactivity and audience-building AI solutions. Under his leadership, the company has achieved 215% revenue growth over the last four years. Prior to ViralGains, Mulderrig held sales leadership positions at ownerIQ (acquired by Inmar Intelligence) and Ziff Davis (NASDAQ: ZD).

January 15, 2025 AI Experiences: Ask Versus Assume to Balance Privacy and Personalization

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling a brand’s latest loungewear or, more surprising, underwear. Creepy? Cool? Maybe both? According to The Verge, Meta announced that it’s testing a new feature that creates artificial intelligence-generated content for you “based on your interests or current trends,” including some…

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