Brian Lange

Brian Lange

Brian Lange is the Co-Founder of Future Commerce, a retail media research startup focused on helping eCommerce businesses create strategic vision.

What Makes a Brand Meaningful?

At Future Commerce, we've interviewed a host of executives and entrepreneurs working to build brands they passionately believe will change the world for the better. Through our hundreds of hours of discussion, a clear trend has emerged: How we define a meaningful brand is in flux. Iconic American brands have generally promised good prices as…