Brian Kroll

Brian Kroll

Brian Kroll is Vice President of Sales for Adtaxi, where he also runs the Strategic Accounts team. A member of the IAB’s Performance Marketing Committee, Brian is passionate about digital marketing, having developed Adtaxi’s Magellan “Performance Based RTB & Social” campaign optimization algorithm. Brian graduated from the University of Colorado at Boulder and currently lives with his wife and son in the San Francisco Bay Area.

Marketing

In Rapidly Evolving Digital Age, Retailer Success Stems From Personalization

July 16, 2018 at 10:08 am

As retailers scramble to keep up with an ever-changing media landscape and constant technological advancement, the need to adapt and embrace new models has become abundantly clear. In order to stay ahead of the curve — and possibly to stay in business — retailers must not only listen to evolving consumer demands and habits, but…