Driven by consumers’ demand for greater access to information, offers and payment functionality anytime, anywhere, through any type of device, the lines between in-store commerce, e-commerce and mobile commerce are blurring. In this emerging environment of "universal commerce," the altered payments ecosystem clearly presents both challenges and opportunities for retailers. Therefore, it's absolutely crucial to prepare now for increased store traffic and sales opportunities during the holidays.
Any last-minute efforts to prepare and strategize can make a real impact this holiday season, but perhaps the most important area to focus on is payments. Simply put, a business can’t make money if it can’t accept money. It’s important that the payment experience be efficient, secure and reliable for both the customer and the merchant. Here are some easy ways to prepare for the holidays: