Customers are obviously an important driver for every business. With companies constantly competing for customers’ limited attention, it's crucial that brands understand who their customers are and how best to connect with them. When brands misidentify their customers — failing to recognize the key factors that define their choices and behaviors — they're unable to…
Brian Goldfarb
The COVID-19 pandemic has accelerated the gradual shift from brick-and-mortar shopping to e-commerce in ways that were previously unimaginable. Seemingly overnight, consumer habits have changed across generations — and for many, there’s no going back. Even for those companies that were well-positioned for this shift, or that quickly pivoted to accommodate new surges in online…
