Brian Elliott

Amazon.com's Prime Day is proving to be a highly effective “flywheel” strategy that boosts Prime subscriber numbers and, in doing so, creates a captive membership community that’s willing and eager not only to participate in future Prime Day events, but also in year-round shopping. Prior to this year's Prime Day, Periscope By McKinsey conducted research…

Today’s consumers don’t differentiate between retail channels. They’ll jump between mobile, online and in-store to curate each individual purchasing journey according to their needs. It's becoming clear to retailers that shopping for them is all about ease, immediacy and the instant gratification of desires. For these empowered multichannel shoppers, convenience conquers all. Whether that’s finding…

How are consumers feeling about Black Friday 2018?  According to research that Periscope By McKinsey recently conducted, more than 70 percent of consumers surveyed in the U.S., U.K., Germany and Canada plan to participate in this highly anticipated shopping event. The research explored how consumers planned to shop, what they intended to buy, how much they…

Personalization is a buzzword in retail right now. With 83 percent of consumers demanding it — and 23 percent saying their personalization expectations aren’t being met — the battle is on to offer an increased level of personalization to customers. Indeed, according to research we conducted among retailers at World Retail Congress 2017 (Retail Gets…

The holiday season is almost upon us, with sales starting on Black Friday — and often even before then these days — and running through New Year’s. Retailers are looking to do whatever they can to get consumers to purchase from their business during this busy shopping period. There are many factors that influence each…