Brian Chambers

Brian Chambers

As both a customer and implementer, Brian Chambers has extensive experience creating CRM, ERP and marketing automation solutions spanning more than eight years. Over the duration of his career, Brian has developed a depth of industry expertise in retail, CPG, hospitality, software and logistics. He has spent time creating and delivering on strategic programs for organizations such as Best Buy, IHG, Choice Hotels, Bacardi, Intuit, CHEP, and Coca-Cola.

Marketing, E-Commerce

6 Things Retailers Must Do to Thrive in the New Digital World

October 18, 2016 at 1:25 pm

A perfect storm of demographics, economics and technology is taking direct aim at the retail industry. Demographically, millennials have become the largest consumer group. And this group has expectations and habits that retailers must accommodate. Along with this demographic change, the physical economy of retail is quickly shifting. Clearly, the brick-and-mortar store isn't dead. In fact, McKinsey…