Brandon Geary

Brandon Geary
The End is Near: How Big Companies Win by Plotting Their Own Demise

In the real world, the big usually eat the small. The strong eat the weak. The fast outstrip the slow. But in startup culture, disruption and innovation are inextricably linked with smaller companies backed by private funding. In the typical narrative, large, publicly traded companies are cast as defenders of the status quo — and…

Going Rogue: Rethinking the Amazon Effect

It’s no secret that Amazon.com is disruption with a capital D — and has been since your neighborhood bookstore disappeared. However, while most of us recognize the pressure Amazon has put on on retailers, not many are focusing on the similar effect it’s having on brands. Companies across the spectrum are finding it increasingly difficult…