Brad Jashinsky

Brad Jashinsky

Brad Jashinsky is a director analyst in the Gartner Marketing Practice, specializing in the retail and hospitality industries, supporting marketing leaders and they’re in the Retail and Travel & Hospitality industries. Brad also covers loyalty programs and loyalty vendors across industries.

Brad has spent his career at the intersection of marketing and technology with over 15 years of experience in digital marketing. He has driven successful business results by creating and executing industry-leading digital marketing strategies for companies in the consumer electronics, enterprise technology, entertainment, travel and hospitality industries.

He has led the development of apps, advertising strategies, social media campaigns, and website optimizations that have generated hundreds of millions of dollars. As a Gartner analyst, Brad helps marketing leaders achieve their strategic objectives and improve their digital businesses by providing actionable, objective insight into digital marketing, personalization, loyalty programs, and commerce strategies.
Marketing
Top Holiday Retail Trends for 2025: What Marketers Need to Know — and Do
October 13, 2025 at 9:20 am

As the holiday season approaches, retailers and marketers face a rapidly evolving landscape shaped by shifting consumer expectations, economic uncertainty, and digital transformation. Recent Gartner data reveals several key trends that will define the 2025 holiday retail environment. To succeed, retail CMOs and their teams must adapt their strategies to meet new consumer demands and…

Customer Retention
How to Use Brand Partnerships to Boost Loyalty Program Engagement
June 8, 2025 at 8:18 am

The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after sign-up. Gartner's 2024 Consumer Omnibus Survey found that 79 percent of consumers did not actively use all of the loyalty programs they joined. In today's competitive market, brand partnerships have…

Customer Retention
Level Up Your Loyalty Program With Gamification
June 3, 2025 at 9:18 am

Loyalty programs are indispensable tools for brands aiming to harness customer data, drive revenue growth, and enhance the lifetime value of their customers. However, membership in these programs doesn't guarantee customers will remain actively engaged. According to Gartner research, 79 percent of customers who participate in loyalty programs say they do not actively use all…

Customer Retention
How Retailers Can Differentiate Their Loyalty Program
March 29, 2023 at 1:57 pm

As third-party data sources dissipate, retailers are turning to loyalty programs as a source of valuable customer information. Such is their popularity that Gartner predicts that a third of businesses without a loyalty program today will establish one by 2027 to ensure access to first-party data and retain high-priority customers. As more brands adopt loyalty…