Brad Forester

Brad Forester

Brad Forester is the founder and managing partner of JBF Consulting, a leading logistics strategy advisory and technology integration firm. He brings more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. 

4 Reasons Your Retail Fulfillment Tech Investment Keeps Falling Short
May 26, 2026 at 12:45 pm

Most retail fulfillment technology investments don't fail at go-live. They fail months earlier, in a planning meeting where a vendor hands over a 14-week implementation timeline and nobody — not merchandising, not store operations, not the warehouse team — pushes back on the assumptions underlying it. By the time the project is six months in…

The Multimillion Dollar Mistake: Why the Technology Business Case Isn't a Strategy
February 25, 2026 at 2:18 pm

For retail and e-commerce leaders, the story is becoming all too familiar. A polished demo. A convincing return on investment model. Promises that a new warehouse management, fulfillment, or visibility platform will “pay for itself” in 12 months to 18 months. The business case is approved, contracts signed. And a few years later, the organization…