Brad Forester
Brad Forester
Brad Forester is the founder and managing partner of JBF Consulting, a leading logistics strategy advisory and technology integration firm. He brings more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation.
February 25, 2026 at 2:18 pm
For retail and e-commerce leaders, the story is becoming all too familiar. A polished demo. A convincing return on investment model. Promises that a new warehouse management, fulfillment, or visibility platform will “pay for itself” in 12 months to 18 months. The business case is approved, contracts signed. And a few years later, the organization…




