Brad Forester
Brad Forester is the founder and managing partner of JBF Consulting, a leading logistics strategy advisory and technology integration firm. He brings more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation.
Most retail fulfillment technology investments don't fail at go-live. They fail months earlier, in a planning meeting where a vendor hands over a 14-week implementation timeline and nobody — not merchandising, not store operations, not the warehouse team — pushes back on the assumptions underlying it. By the time the project is six months in…
For retail and e-commerce leaders, the story is becoming all too familiar. A polished demo. A convincing return on investment model. Promises that a new warehouse management, fulfillment, or visibility platform will “pay for itself” in 12 months to 18 months. The business case is approved, contracts signed. And a few years later, the organization…





