In recent years and particularly during the pandemic, the world went subscription crazy. Led by B-to-C digital commerce ($687 billion), the total market was predicted to surge to $1.5 trillion by 2025. But two years in, many of the factors that led so many consumers to invest in subscription services have begun to evaporate. Some…
Boris Lokschin
The market for business-to-business (B-to-B) digital commerce has exploded in recent years. In North America it’s predicted to grow at a CAGR of nearly 19 percent between 2022 and 2030 after reaching almost $584 billion last year. Globally, the market reached a value of $6.9 trillion in 2021. However, rising demand from more tech-savvy buyers has certainly…
The digital grocery sector is booming, and 2022 will be the year that this food fight becomes more intense than ever. The market is worth an estimated $800 billion, and we’re seeing more and more hungry consumers ditching their carts for smartphones and laptops to do their weekly grocery shopping. As recent research of U.S.…
The experience of the past two years is uprooting assumptions, disrupting norms, and reshaping entire industries. Digital commerce is one of them. The pandemic smashed the old “let’s wait and see” caution of B-to-B manufacturers, distributors and retailers, accelerating digitalization to new speeds as buyers flooded online. Things worked out pretty well. Digital sales for…
I’ve heard a lot in recent months about the impact that COVID-19 has had on consumers’ digital appetites. However, the pandemic is having a similarly profound impact on business-to-business (B-to-B) commerce, which I haven’t heard nearly as much about. This is despite the fact the online B-to-B market in the U.S. was worth more than…
