Boaz Cohen

Boaz Cohen
Marketing and E-Commerce: Where's the Disconnect?

For online retailers, 2020 was truly a banner year: Per eMarketer, the e-commerce market grew explosively, to the tune of 32.4 percent year-over-year. But let’s not take a victory lap just yet. We know the circumstances of 2020 accelerated consumers’ acclimation to online habits, including shopping — and that these are once-in-a-lifetime circumstances. In 2021,…