Beth Worrall

Beth Worrall

As VoCoVo CEO, Beth Worrall sets the direction of how the company will grow and succeed. She ensures continued solution development that solves real challenges for the people at the heart of retail. Fast-paced and more competitive than ever, the retail sector has so much to gain from evolving technology, and Beth is passionate about extending these advantages to every person who works on a busy shop floor – whether that’s in their local convenience store or as a part of a team in a multinational chain.

Beth’s diverse leadership experience has been forged in high-growth, innovative organizations, such as dunnhumby and EY, working with top-tier retailers and service providers. As a values-oriented, people-centric leader, Beth is at the forefront of ensuring company culture thrives and amplifies as VoCoVo scales and extends its reach internationally.

AI for the Store Associate: The Key to Improving the Shopper Experience
July 6, 2026 at 1:13 pm

Retailers are investing heavily in artificial intelligence to enhance customer experiences and streamline operations. Industry estimates placed the global AI-in-retail market at roughly $11.6 billion in 2024, with continued rapid growth expected through 2030. With these investments, much of the industry's attention has focused on automation and customer-facing technology. Yet despite advances in automation, customers…