Ben Bodien

Ben Bodien

Ben Bodien is the technology director at Rapha. Rapha makes the world’s finest cycling clothing and since 2004, its products have redefined comfort, performance, and style for cyclists from beginners through to WorldTour professionals. With innovative products designed for all types of terrain and rigorously tested around the world, interwoven with creative content from the world of cycling, Rapha aims to inspire the world to live life by bike.

Why We’re Going Composable

All-in-one ecommerce platforms promise speed and ease of use. And for small or local brands, they often deliver. But as we’ve grown our global cycling sportswear brand, we knew we needed a faster, more customizable e-commerce experience that we could tailor to each local market. Our solution: adopting a composable commerce architecture. Composable websites use…