Bart Mroz

Bart Mroz

Bart Mroz is CEO at SUMO Heavy, a digital commerce strategy firm. The company builds, connects, expands and invests in growing online retailers. This group of experienced strategists, consultants, designers and developers works to build solid brands and to create effective online retail solutions. Bart is an expert in e-commerce, business consulting, and technology strategy.

Social Commerce May Have Stagnated, But its Future Remains Bright

Social media is, by nature, interactive. Millions of users scroll their personal feeds every day, liking and commenting on their favorite posts while discovering new products, brands and services along the way. Most retailers maintain a social media presence, but their social media accounts are largely used for marketing purposes or customer service. While consumers…

How Millennials Are Changing the Retail Industry

By 2020, millennial spending in the U.S. is projected to reach $1.4 trillion annually, accounting for 30 percent of total retail sales. While the impact of the millennial generation has long been talked about, most retailers have yet to adapt to meet the needs of this increasingly influential audience. Millennials are defined by more than…

5 Technologies Reshaping E-Commerce

Technology isn’t just changing the way consumers shop; it’s opening up new channels and giving e-commerce stores new ways to interact with customers. But the latest and greatest innovations aren’t always new. Sometimes the technology is improved over a long period of time, becoming more intuitive and better able to meet the demands of a…

How Retailers Can Get ‘Experiential’ With New Technologies

The retail industry is in the throes of a major transformation as the traditional retail model gives way to new modes of “experiential retail.” A key element of experiential retail is the innovative use of technology to provide richer shopping experiences that are more informative, frictionless, immersive and satisfying. To create richer experiences both online…

How Experiential Retail is Disrupting an Industry

The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of “experiential retail.” The experiential retail trend is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditional department store traffic, and the proliferation of mobile devices.…

What the Toys“R”Us Bankruptcy Spells for Traditional Retailers

The most recent high-profile victim of the retail apocalypse is Toys“R”Us, which has filed for bankruptcy. Toys“R”Us is another stark warning to legacy retailers to adapt to the changing landscape in which e-commerce and experiential retail have the power to make or break a retail business. Toys“R”Us’ decline is rooted in its continued reliance on…

In the Fast-Paced World of E-Commerce, it Pays to Slow Down

In today’s fast-changing landscape, retail brands face an escalating number of challenges, from shifting consumer behaviors to the imperatives of digital transformation. In years past, many would consider multichannel as just having a brick-and-mortar store and an online presence. Today, retailers must adopt more robust multichannel strategies and deliver a cohesive brand experience to remain…

The QVC and HSN Merger: Not Your Usual Retail Story

A recent blockbuster deal in the retail arena was the announcement that TV home shopping giant QVC was buying its main rival, the Home Shopping Network (HSN). This comes at a time when the audience for TV home shopping is in decline, causing some analysts to see the merger as a “last gasp” effort of…