Barb Olson

Barb Olson

Barb Olson is vice president, strategic services for The Lacek Group, a Minneapolis-based data-driven loyalty, experience, and customer engagement agency that has been delivering personalization at scale for its world-class clients for more than 25 years. The Lacek Group is an Ogilvy Experience company.

January 14, 2025 Cross-Generational Loyalty: How Retailers Can Foster Connection With Every Age Group

Marketing to various generations in the retail industry requires a strategic approach tailored to…

December 12, 2022 Forget Retail Therapy. Welcome to Retail Escapism

Retail escapism — immersive experiences that blend the best elements of shopping, entertainment,…