Barbara Khozam

Barbara Khozam

Barbara Khozam is a Certified Speaking Professional who helps retail executives and organizational leaders build the human performance cultures that make their brand promises real. Known for high energy, wit, and content that is immediately practical, Barbara gives senior leaders the tools to build the service culture, communication practices, and accountability frameworks that create lasting customer loyalty — and that sustain the leaders themselves through the demands of doing it at scale.

Barbara has delivered more than 2,100 presentations to over 95,000 people across 12 countries. Her clients include major corporations (Xerox, Verizon), government agencies (FEMA, FBI), and healthcare organizations (Kaiser) — organizations where the gap between institutional aspiration and frontline reality is precisely the territory her work inhabits. She holds the Certified Speaking Professional (CSP) designation, the Accredited Speaker (AS) designation from Toastmasters International, and the Certified Patient Experience Professional (CPXP) credential.

Barbara is the author of “How Organizations Deliver BAD Customer Service (and Strategies that Turn it Around)” and co-authored “Executive Etiquette Power.” She was featured in The Power of the Platform alongside Jack Canfield, Brian Tracy, and Les Brown.

Before becoming a speaker, Barbara was a professional beach volleyball player — an experience that shaped her belief in the competitive power of team culture, sustained performance, and the ability to adjust, reset, and keep going when conditions change rapidly. She is based in Escondido, California.

The Loyalty Gap: Why Your CX Technology Won't Save You if Your Culture Doesn't
June 17, 2026 at 9:49 am

There is a scene that plays out inside retail organizations every day, across every format and price point. A leader stands in front of her team speaking about the importance of the customer experience (CX). She has the data. The PowerPoint presentation. The customer satisfaction scores, Net Promoter benchmarks, and mystery shop results. The team…