Barbara E. Kahn

Barbara E. Kahn

Barbara E. Kahn is the author of The Shopping Revolution: How Successful Retailers Win Customers in an Era of Constant Disruption, Wharton Digital Press, 2018.

How to Survive in the Age of Amazon

Almost every day Amazon.com makes some announcement about a new innovation or new initiative that will help the company continue to dominate the retailing industry. All of this success has made Jeff Bezos the richest man in the world! Does the growth of Amazon and other online retailers signal the end of traditional brick-and-mortar retail?…