Ever visited a grocery store, activated your mobile app, and received personalized item suggestions with prices and additional insights? Shoppers at supermarket chain Kroger have. Store sensors and artificial intelligence (AI) technology are enabling customized mid-purchase product recommendations to be expected by consumers. The question on small and mid-to-large store owners' minds now is how…
Bagrat Safaryan
Flexibility, hyperpersonalization, and convenience are the retail buzzwords on everyone’s lips. In just five months, e-grocery experienced five years of growth, and there’s no going back. Grocery leaders expect the e-commerce market to more than double in the next five years, with delivery options increasingly favored by expectant consumers. Yet many grocers don’t believe they…
Already in the 90s, forward-looking retailers like Homegrocer and Webvan started offering their assortment online, delivering fresh products in trucks to the suburbs. However, back then, they failed due to immature technology, stagnant demand, and high prices for software. Now, some 30 years later, the digital supermarket has gained new momentum. Shopper Insights reports that…
