As an online retailer, there's nothing more soul crushing than watching your existing customers abandon your business to go to a direct competitor for a similar product or service. Not only does it affect your bottom line, it's morally demoralizing and can make you question whether your product or service is measuring up to the competition. Fear not, a lot of the time the issue lies in how you've structured your online presence, and has less to do with the product or service you're offering. Here are just a few ways you can protect your business from losing customers to its competition:
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