Ashish Malpani

Ashish Malpani

Ashish Malpani leads global product marketing for digital experience business at Progress. With over 25 years of experience, he’s led the product marketing and management teams at industry leaders like Dell-EMC, HID Global, Gemalto (Thales), and Forcepoint. A passionate traveler and storyteller who’s always on the lookout for new adventures, he is often found exploring a new country or working on his next book. He holds M.B.A. from the University of Texas and M.S.E. from Purdue University. 

Overcoming a Rip-and-Replace Mindset and Vendor Reliance

Today, more and more chief marketing officers (CMOs) are trying to navigate the change in customer relationship ownership from being sales owned to marketing owned. To stay ahead of the curve, modern CMOs must fully embrace data integration and analytics to deliver personalized experiences, optimize campaigns for maximum impact, and drive business growth. Furthermore, CMOs…