Arun Gupta

Arun Gupta

Arun Gupta is vice president of sales, Americas at Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity.

3 Tips for Retailers to Navigate Mobile’s Growth and Complexities

The ease of e-commerce continues to radically shift how consumers shop. With mobile expected to account for 74 percent of all e-commerce transactions in 2021, retailers are now placing a greater focus on users’ experiences in-app. But how do shoppers really interact with e-commerce apps, and how can marketers use these insights to inform their growth…