Art Goldman

Art Goldman

Art Goldman is CFO of DK Hardware. Featured in the Best Online Shops 2020 – Newsweek, DK Hardware is one of the largest online home improvement retailers for a variety of hardware manufacturers all over the United States and Canada.

Impulsive Shopping and Post-Pandemic Consumer Behavior

Picture this: You're in the supermarket in your neighborhood queuing to pay and see some delicious and totally irresistible chocolates that you didn't even think about buying, but that now are something that has become essential. That is what in marketing is called "impulsive buying" and, for example in the case of supermarkets, it's their…